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March 30, 2010
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Olympus Mju Tough: Bullet by yienkeat Olympus Mju Tough: Bullet by yienkeat
Brief:
To market the Olympus Mju Tough as an indestructible camera.

Idea:
Dealers were engaged in the process of punching holes in the poster except where the camera was featured.

Complete series @ [link] & [link]
:iconroren001:
roren001 Featured By Owner Apr 2, 2010
I totally get where you're going with this concept—bulletproof.
But this just looks like someone can't shoot or poor aim. Not sure but I don't think this works for a camera.
Although I see the bullets at the bottom, it would be better to see the casings (this would look more like bullets had been fired, (as you would rarely see bullets like this unless you were casting them).
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:iconyienkeat:
yienkeat Featured By Owner Apr 4, 2010
the camera call "tough", and it is really tough, it is water proof as well as shock prove camera. i don't see the idea is not relevant as advertising need exaggeration to wow the consumer.

if the poster doesn't show the poor aim, how is it going to tell those bullets at the bottom can't get through the camera and dropped down? again, showing the casings dropped without bullet heads will say it is absolutely poor aim.

what say you bro? :D
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