I totally get where you're going with this concept—bulletproof. But this just looks like someone can't shoot or poor aim. Not sure but I don't think this works for a camera. Although I see the bullets at the bottom, it would be better to see the casings (this would look more like bullets had been fired, (as you would rarely see bullets like this unless you were casting them).
the camera call "tough", and it is really tough, it is water proof as well as shock prove camera. i don't see the idea is not relevant as advertising need exaggeration to wow the consumer.
if the poster doesn't show the poor aim, how is it going to tell those bullets at the bottom can't get through the camera and dropped down? again, showing the casings dropped without bullet heads will say it is absolutely poor aim.